PROCESSES
PRODUCT MANAGEMENT
Product management has a crucial key function between sales and research & development. The entire product life cycle, from market analysis to the development process of the products and the market performance phase to product clean-up, is in the hands of product management. Therefore, product management must be able to coordinate the diverse requirements and interests of a wide variety of departments from market research, manufacturing, purchasing, marketing & sales.
SOURCING & PURCHASE
Ideally, the strategic sourcing & purchasing process is subject to constant adjustments in order to optimize success-critical factors such as prices, delivery times and quality. Crucial here is a permanent analysis and evaluation of the needs, the suppliers and the added value in the supply chain.
PRICING
"Value pricing" is a continuous process in which all departments must be involved. It serves the sustainable optimization of the margin potential and is therefore an important indicator of success. A clearly structured and continuous process sequence and concrete decision guidelines are required to determine the optimal price point.
FORECAST
A CRM-supported forecast process is crucial for assessing future company development and sales success. In addition to the products, partial goals and long-term strategies can be developed with the support of forecast planning.